Curriculum
Professional
Experience
2024- 2024
Germany
Consumer Intelligence & Digital Campaign Intern
Mazda Motor Europe
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Contributed to a Power BI reporting solution that consolidated campaign and performance KPIs across 21 European markets.
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Prepared campaign insights for regional stakeholder reviews, helping teams compare performance through a consistent reporting framework.
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Supported Dynamic Creative Optimization templates for personalised multi-market campaigns.
2023 - 2024
Brazil
Digital Communications & Campaign Coordinator
Espírito Santo's State Government
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Planned and coordinated digital communication initiatives that increased social media engagement by 24% and organic website traffic by 16%.
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Coordinated work with internal teams, partner organisations and agencies using agile project routines.
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Supported communication and delivery for large-scale sustainability events attended by more than 10,000 participants.
2021 - 2023
Brazil
Digital Communications & Campaign Manager
Brazil's National Parliament
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Coordinated public-engagement campaigns across email, WhatsApp, social media and landing pages, increasing participation by 91% through targeted messaging and A/B testing.
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Managed a weekly newsletter for 10,000+ subscribers, achieving a 22% open rate and more than 7% click-through rate.
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Contributed to institutional, participatory-democracy and anti-disinformation communication campaigns.
2020 - 2021
Brazil
Digital Campaign Analyst
Grupo Tiradentes
• Managed and optimised Google Ads and Meta campaigns, tracking KPIs and coordinating actions with internal teams and agencies.
• Supported retention and re-engagement campaigns in HubSpot.
2018 - 2021
Brazil
Digital Marketing & Content Campaign Analyst
Alfama Web
• Developed inbound marketing strategies.
• E-commerce media planning, campaign monitoring and budget allocation.
2018 - 2018
Brazil
Paid Media & Digital Campaign Analyst
Noá Agência Digital
• Implemented inbound and CRM activities that contributed to a construction client reaching 105% of its sales-qualified-lead target in the first month.
• Supported Google Ads, Meta Ads and Google Tag Manager implementation with a focus on conversion optimisation.
Education
2026 - 2027
University of Twente |
Master's in Communication Science
Student Researcher: assisted in data cleaning and analysis in R, reliability testing, regression modelling interpretation of result in research Projects.
2023 - 2024
Fundação Getúlio Vargas |
Postgraduate Certificate -Specialization in Strategic Digital Communication
2013 - 2019
Federal University of Sergipe |
Bachelor's in Social Communication - Advertising
Skills
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Communication
Digital communication strategy, multi-channel campaigns, newsletters, web content, public engagement, sustainability communication.
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Coordination
Cross-functional project coordination,stakeholder communication, agency collaboration, agile workflows, event communication
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Measurement
GA4, Google Tag Manager, Power BI, campaign reporting, KPI interpretation, A/B testingSou um parágrafo. Clique aqui para adicionar e editar o texto.
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Platforms
HubSpot, Google Ads, Meta Ads, Microsoft Office, Canva, R (working knowledge)
Voluntary work
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Environmental Parliamentary Caucus
2023 - 2024, Brasília
I supported the communication team, creating content for social media and newsletter and participate in other projects of the organization.
